Company News, Marketing News

Queen Latifah Returns as the Newest Face of CoverGirl

In 2006, Latifah created The Queen Collection of makeup made for deeper skin tones.

Queen Latifah—Grammy award-winning and Oscar-nominated artist, producer, label president, author and entrepreneur—has returned as the latest CoverGirl.    “Bringing back Queen Latifah to the CoverGirl family was a no-brainer for us,” said Stefano Curti, chief brands officer, consumer beauty at Coty. “Latifah is one of the most powerful voices of our generation and we are thrilled to join her in her endeavors to inspire and evoke change. She has helped us evolve the brand to include produ...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters